Public relations in music and media subject Article

Public traffic in music and media subject - Article ExampleThis Public relations in music and media subject article describes Ears Music bound a fiction company utilised for the purpose of this work. On this basis, as a set out up venture intending to establish a self begeting operation by the end of the first three years trading within Ears Music throttle has decided to move away from the traditional music publishing model and set up a publishing company primarily geared towards the movie theatre and television industry and through licensing and synchronisation deals, combine the increasing demand and customer base in the lucrative film and television market with the change magnitude use of digital music consumption through the placement of songs in online advertising. This go away of Ears Music Limiteds development will be part of phase 1 in developing the initial growth of the company, which will include a combination of licensing deals, potential joint venture deals and s igning round writers for song placements. Ears Limited will utilise funds developed during phase 2 to moreover develop joint ventures with digital media agencies to grow the business in online song placement. The intention will then be to re-strategise the business and develop further by developing in-house recording facilities and key song-writer signings. The philosophy of Ears Music Limited is to look towards successfully exploiting opportunities in music publishing outside the traditional music publishing model and continue creating new opportunities in the marketplace to sustain longevity. Moreover, it is submitted that that the contemporary marketplace, the evolution of the internet business model has forced the music business in particular to rethink corporate marketing strategy and this is further highlighted by the proliferation of the multi-channel retailing paradigm as required retailers to innovate in order to maintain position in the marketplace (Levy & Weitz, 2008 Ku sek, 2008 Gordon 2008). As such, it is submitted