The Product Of Organic Energy Drinks Appeal For A Small...

1. According to the NAICS guideline, my product is classified under manufacturing code # 31-33 and wholesale trade code # 41. My company is a production company because we are creating our product in house by mixing ingredients together and bottling the final product for distribution. We are also considered be a wholesale trade company because we distribute our product to retailers and vending machine operators. In our opinion, this describes my product correctly because we produce our product in-house and then sell it to our B2B clients (not to customer directly). 2. What source of competitive advantage would you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)? We recommend two sources of competitive advantage which are Niche and Cost: †¢ Niche: our greatest competitive advantage is the niche aspect of our product. Organic Energy drinks appeal to a small section of the population. Most people would rather buy name brand products such as red bull and AMP. As a result, our best strategy would be to target a smaller group of consumers through promotions i.e. free drinks. In doing so, we can increase our following when people start to recommend our product to family and friends. Also, because of the niche factor of our product we can build a loyal customer base comprised of people who love drinking healthy beverages. †¢ Cost: we can also consider cost as a competitive advantage. The ingredients required to create ourShow MoreRelatedFuel Marketing Plan5676 Words   |  23 Pagesinnovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. â€Å"FUEL† (For Unleashed Energy. Levels) will be marketed as a unique organic functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. 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